How much sincerity must be faked to earn trust? (08)

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How much sincerity must you fake to earn trust? That is the topic of today’s podcast. 
Do you know your biggest challenge as a sales rep, vendor or service provider? Your prospects don’t trust you.
It’s not lousy lists or the lack of good sales script or the economy or your need for a gimmick, hack or shortcut to success, that is your biggest problem, it is that your prospects don’t trust you. 
How much sincerity must be faked to earn trust? (08)
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